Entries by gemma

The death of Google sidebar ads – how will it affect your Adwords Costs?

GOOGLE CONFIRM THAT THE REMOVAL OF SIDEBAR ADS WHICH HAS BEEN ROLLED OUT OVER THE LAST COUPLE OF WEEKS IS IN FACT PERMANENT. “We’ve been testing this layout for a long time, so some people might see it on a very small number of commercial queries. We’ll continue to make tweaks, but this is designed for highly […]

Understanding what type of learner you are

As a child I remember thinking, I can’t wait until I know everything and I don’t need to learn anymore. How wrong can you possibly be? Life is one long learning curve, a process that only really ends when you die which is why it’s important to understand the type of learner that you are […]

Measuring the results when you update your website

It’s really important to make changes to your website on a regular basis to try and improve the usability, give users what they are looking for and of course increase conversion rates. But how do you know if what you are doing is working? I follow a few simple rules to make sure that the changes […]

Is it still worth creating a Google My Business Account?

With all the controversy around Google Local lately and the fact that there are now just three local listings shown instead of 7 made me wonder if it is still worth creating a Google Local listing. The PIN cards seem to be taking forever to arrive these days and on more than one occasion I’ve […]

Data Mining for Bad Back Links

There are some jobs that have to be done, no matter how boring and time consuming they are and data mining is one of them. There is plenty of software out there which can help you, but nothing is ever as good as your own instinct and common sense. However, it’s not always as boring […]