NOT JUST YOUR AVERAGE MARKETING AGENCY
Creating Bespoke Digital Solutions For Unique Business Results
The journey to 700,000 organic visits per month
Online movie streaming is a competitive industry – especially when it comes to search engine results.
Filmdoo – a relatively new startup
Filmdoo were a relatively new startup in the online movie industry with a unique concept of bringing no hassle, no subscription, pay as you go movies to the world. How could they make their mark in an already competitive industry?
Utilize personalised AI mirco-data along with meta descriptions
Rigorous out-of-the box strategies
When Filmdoo first approached us they were handling their SEO and content marketing in house and were achieving higher than average results. To become a serious player in the international market was going to take an out of the box strategy and they were already at the top of their game in many areas.
The Film features, interviews and reviews which led their content marketing strategy were performing well so we decided to focus strongly on technical SEO.
In order to maximise the benefit gained from the content on the site including the Films we launched an intensive program to incorporate Schema by adding micro-data throughout the whole site for movie titles, actor and director proles and movie reviews. Included in this strategy was a tool known as Google Data Highlighter which had recently been introduced.
As well as this we re-wrote every single page title and meta description for all movies and written content on the site to ensure that they were unique and throughly optimised for the best possible search engine results.
In order to improve user experience, boost website engagement and decrease bounce rate we advised to implement a content personalisation strategy for logged in users showing them movie recommendations based on their previous user behaviour and/or location.
Weerada Sutcharitkul, Co Founder @ filmdoo.com
#1 worldwide rankings for many key search terms and 700,000 organic visits per month
Bounce rate decreased and organic trac immediately started to increase on the site after implementation and this was the result of significant ranking increases.
At the peak of the campaign and for considerable time afterwards, Filmdoo were #1 worldwide for many of their key search terms and in a high page one position for many others, resulting in organic trac of over 700,000 visits per month.
Check out the Filmdoo search engine rankings
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