Buscharter Case Study

Bus Charter PDS CASE STUDY

NOT JUST YOUR AVERAGE MARKETING AGENCY

Creating Bespoke Digital Solutions For Unique Business Results

How Bus Charter became Australia’s most successful online ground transportation company

THE CHALLENGE

Take a new project from conception to be the market leader in ground transportation in Australia

Ranking a new website in a competitive market
With more and more existing businesses entering the online space every year, it was a challenge to bring an entirely new online booking concept to the market. Especially with a complex content management system making the website harder to rank from the outset.

Wade O’Shea, CEO at Buscharter.com.au explains that,

“Gemma and the team at PDS Consulting understood the core problem we were facing, and tailored their approach every step of the way. They never once suggested a blanket solution, and took the time to really understand our business”.

“We had set ourselves a challenging target and needed an amazing marketing team behind us to have any chance of meeting that deadline.”

“After some time when we had made fantastic progress for a new company we realised after lengthy discussions with Gemma, that our existing website and booking system were not capable of taking us to the levels which we wanted to achieve and it was surprising that they had got us this far.”

THE SOLUTION

Create a long term strategy that would compound over time.

A compounding strategy

The team at BusCharter.Com.Au wanted to “position Bus Charter as your online, on time on budget ground transportation company”. They also intended to make the term Australia’s best value bus hire their slogan and brought into play a best price guarantee offered by no other company. After in depth research into their competing space and their unique offering, we worked together to create a campaign that would see a positive return over time.

“PDS Consulting are an extension of our team—they keep us informed every step of the way.”

To kick things off, we began by looking at competitors and the gaps in the market. We analyzed the gaps for healthy keywords, potential links, a longterm content marketing strategy that would allow us to guide the team in the coming 6–12 months.

By focusing on white hat strategies, we gave BusCharter.Com.Au a compounding approach to their search rankings, allowing them to stay ahead in the coming years.

After some time it became obvious that the existing website and online booking system needed to be replaced so we added that into our strategy, rebuilt the website and replaced the booking system.

Our Focus

Increase trac to the Bus Charter website
Increase Conversion rate continually
Increase amount of online bookings

We’re outranking every single competitor, due to our partnership with PDS Consulting Solutions.

Wade O’Shea, CEO @ buscharter.com.au

THE OUTCOME

#1 rankings for all key search terms and one of the industries highest converting websites

Continuous growth of trac and conversion rates every year consecutively

We’re proud to say that over the course of this project, Bus Charter consistently increased their monthly trac, bookings and conversion rates. During times when trac attened out due to multiple #1 rankings we expanded our location based targeting as well as focusing on conversion rate optimisation.

Comparing Organic Trac August 2019 to August 2018

Conversion Rate Optimisation on landing pages

We are Ready!

If you have a creative challenge for the PDS team we’d love to hear from you