A compounding strategy
The team at BusCharter.Com.Au wanted to “position Bus Charter as your online, on time on budget ground transportation company”. They also intended to make the term Australia’s best value bus hire their slogan and brought into play a best price guarantee offered by no other company. After in depth research into their competing space and their unique offering, we worked together to create a campaign that would see a positive return over time.
“PDS Consulting are an extension of our team—they keep us informed every step of the way.”
To kick things off, we began by looking at competitors and the gaps in the market. We analyzed the gaps for healthy keywords, potential links, a longterm content marketing strategy that would allow us to guide the team in the coming 6–12 months.
By focusing on white hat strategies, we gave BusCharter.Com.Au a compounding approach to their search rankings, allowing them to stay ahead in the coming years.
After some time it became obvious that the existing website and online booking system needed to be replaced so we added that into our strategy, rebuilt the website and replaced the booking system.
- Increase trac to the Bus Charter website
- Increase Conversion rate continually
- Increase amount of online bookings