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Adwords Client Questionnaire
1. What are the main aims/objectives of running your Google Adwords campaigns?
2. Whilst we aim to increase volume of sales/enquiries AND improve your ROI, sometimes there is a trade-off between volume and best possible ROI – i.e. ads in higher positions will produce more sales, but for a higher cost per sale. With this in mind, what is more important to you?
3. Which geographical locations do you wish to target? (e.g. Thailand, US, China)
4. Do you wish to exclude any places within your geographical location (e.g. Pattaya, Chiang Mai, New York)
5. What is your advertising budget?
6. List your three main competitors and why are they competitors?
7. Do you have any special offers or discounts you would like to promote?
8. How are you different to your competitors and what are your unique selling points?
9. Please describe your ideal customer
10. How much is a new repeating customer worth to you?
11. How much is a new non repeating customer worth to you?
12. Do you currently have an Adwords account?
12.1. Have you used an Adwords management service before?
12.2. If so, why did you stop using that service?
13. Which languages do you wish to advertise in
14. Adwords Client ID
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